Our technical marketing skills combined with innovation has enabled us to devise strategic business plans backed with hand holding to make them winners.
Building a strategic business plan for a textile polymers manufacturing and global marketing company
Environmental scanning ( global as well as local) for the business and growth opportunities identified for the company. Business plan was developed which included competing products bench marking and strategies drawn out for business growth in international market. Did hand holding for the corporate to achieve the targets.
Innovation in automobile technical textiles manufacturing company
Automotive technical textile manufacturer was struck in competition( red ocean). Scanning of the business revealed that the auto industry was looking for recyclable non wovens. Hand holding with combination of product innovation resulted in creating of recyclable auto non wovens. The manufacturer once again regained eminence in the market place.
Going up the value chain for a mink blanket manufacturer
The manufacturer is a leader in mink blanket manufacture. Competition became intense in the business and advised the client to look at niche markets to go up the value chain. Hand held the client for functional finishing with chemicals to address these higher end market segment customers. Toda, the client is the leader in that value added segment.
Renewable feed stock for cost economics
The client is a leading manufacturer and market leader for a resin used in textile processing. Petrochem feed stock fluctuation and reducing margins ( due to competition ) was pushing the client to think differently. Proposed to the client look at recycled feed stock option for economics with some innovation in approach. We did the total survey of all available recyclable feed stock and zeroed on the best feed stock option to enable the client to gain leadership position in the market.
Market survey and business plan for non-ionic surfactant intermediates manufacturing
The client was a leader in surfactant manufacture locally and was wanting to diversify into new generation surfactant actives. We did the environment scanning, application wise demand projection and recommended the client on the strategies to be adopted for the successful diversification.
Strategic technologic shift for a chemical manufacturer in Indonesia:
The client was one of the half a dozen competing chemical manufacturer offering a textile chemical in Indonesia. The client was sandwiched on one side with fluctuating feed stock prices and competition on the other side in the market place. After studying the business, it was recommended to the client to shift to new chemistry which would be a game changer in the business. Helped the client in choosing the correct alternate and hand held the switching process along with a strategic plan to take the competition by surprise. From being a fringe player in business this client has today become leader.
