Global competition is making survival of every business difficult in the current scenario.

Strategic Management process enables organisation to understand the business and the organisation itself better and reinvent if required for survival.

Strategies for survival enables organisation to become more nimble footed and see through crisis situations.

“Survival of the Fittest” is enabled by the strategic management process and helps organisations to fight in the competitive red ocean market (price war related) and graduate to blue ocean market (price inelastic situation).